Social Media and Marketing your job search. Yes, believe it or not you too can experience the fluttering world of Social Media for your very own personal gain. Remember you are a product which needs marketing, advertising, branding, virtual merchandising etc. So why not use the options at your finger tips to accomplish this. Think of it this way - this can be your "bill board" so people driving down the internet road can look up and say: “hey I need to get that phone number”. In job hunting we have to go beyond the idea of just posting our resumes on all these different sites, joining linkedin, maybe creating your very own resume website and then hoping someone finds them or actually looks at your resume to click on the links you have provided. So first off, link your entire “professional tailored" social media accounts together. This means you can spread your marketing message across many areas by only visiting one. What? Let’s say you have accounts on twitter, linkedin, and you have a blog. Link them all together. Now to update each at the same time, all you need to do is post something on Twitter (for example) and bang your other sites are updated with “your relevant personal marketing message”. Of course it also helps to have followers. But like any new product it will take time to build those followers (this will be covered on another day). What! You only have a linkedin account right now? No problem. You can begin here for now and build the rest tomorrow. Just remember - every time you make an edit to your profile on linkedin - all of your contacts are notified. Everyone! So now everyone you are connected to knows you are looking for something. "This means" connect with more people (who are in the know) because human nature is to be curious. So even if someone does not really know you (in your linkedin network), they will take a look at your profile, especially if they continue to see you are making updates. Keep your network updated as much as possible. People cannot help if they don’t know you need help. This method is also much easier than writing/calling each one personally. Of course, you still need to make a more personal touch at some point.