Relevant Content and Linking

Are you ready to spread the “word”? Wonderful!

So you have at least one social media network account set-up and you have determined your resource allocation. The big question is – “is this the right SM site(s) or do you need more? Will they reach your target audience(s)?

For B2B, Linkedin is the premier SM site right now. For B2C, it could be Facebook, MySpace, hi5 etc. To help you pin down where you should focus your efforts take a look through the following links. I am providing a few, as the data is a bit different in each. Overall they will provide you with a good sampling of statistics to help you determine where your audience may be.

http://socialmediastatistics.wikidot.com/age http://www.socialnetworkingwatch.com/all_social_networking_statistics/index.html
http://socialmediaatwork.com/category/statistics/

Suggestion holds you should sign up for Facebook, Twitter and Linkedin. These three sites will provide you the opportunity to reach your intended audiences and they are some of the best known SM sites out there today. After setting up these accounts, create a “group” and have all internal leaders join the group. You will then need to post thought provoking topics which will entice the group members to respond.
Now all you need to do is link all of your SM sites together. Try to include all of your SM site icons on your main website and include them in your e-Mail as well. This by fare is the bare minimum.

Next start a Blog of your own with relevant and engaging content and include your other SM site icons here as well. Use your e-Mail to let your current customers know about your Blog and invite your industry specific contacts as well. Give your audience the opportunity to interact with your postings. Allow them to respond and if no one does, then you should respond in kind. Note: to keep your Blog relevant, you need to keep your audience engaged. This means providing relevant, timely and regular content updates. If you Blog once every week or so, this will not keep your audience coming back for more. People love to be information junkies and the only way to give them their fix, is to provide them their content on a “very” regular basis.

Remember if you link your SM sites up, you can easily write your blog and have your Twitter, Facebook and Linkedin pages pick up your most recent posting. Thus by linking your SM sites you can streamline your efforts to reach many locations very quickly. This saves you time and may reach some of your followers who are not on linkedin or Twitter.

So go forth and Blog “relevant content” to your heart is content. Let the world know who you are and give them something “FREE”. Remember everyone loves “FREE”! By providing something “FREE” you can still gather a lot of statistical information about your follower’s behavior. So they get something and you get something – it’s called a win-win situation.

Next time we will take up the subject of advertising your SM sites.