Are you ready to spread the “word”? Wonderful!
So you have at least one social media network account set-up and you have determined your resource allocation. The big question is – “is this the right SM site(s) or do you need more? Will they reach your target audience(s)?
For B2B, Linkedin is the premier SM site right now. For B2C, it could be Facebook, MySpace, hi5 etc. To help you pin down where you should focus your efforts take a look through the following links. I am providing a few, as the data is a bit different in each. Overall they will provide you with a good sampling of statistics to help you determine where your audience may be.
http://socialmediastatistics.wikidot.com/age http://www.socialnetworkingwatch.com/all_social_networking_statistics/index.html
http://socialmediaatwork.com/category/statistics/
Suggestion holds you should sign up for Facebook, Twitter and Linkedin. These three sites will provide you the opportunity to reach your intended audiences and they are some of the best known SM sites out there today. After setting up these accounts, create a “group” and have all internal leaders join the group. You will then need to post thought provoking topics which will entice the group members to respond.
Now all you need to do is link all of your SM sites together. Try to include all of your SM site icons on your main website and include them in your e-Mail as well. This by fare is the bare minimum.
Next start a Blog of your own with relevant and engaging content and include your other SM site icons here as well. Use your e-Mail to let your current customers know about your Blog and invite your industry specific contacts as well. Give your audience the opportunity to interact with your postings. Allow them to respond and if no one does, then you should respond in kind. Note: to keep your Blog relevant, you need to keep your audience engaged. This means providing relevant, timely and regular content updates. If you Blog once every week or so, this will not keep your audience coming back for more. People love to be information junkies and the only way to give them their fix, is to provide them their content on a “very” regular basis.
Remember if you link your SM sites up, you can easily write your blog and have your Twitter, Facebook and Linkedin pages pick up your most recent posting. Thus by linking your SM sites you can streamline your efforts to reach many locations very quickly. This saves you time and may reach some of your followers who are not on linkedin or Twitter.
So go forth and Blog “relevant content” to your heart is content. Let the world know who you are and give them something “FREE”. Remember everyone loves “FREE”! By providing something “FREE” you can still gather a lot of statistical information about your follower’s behavior. So they get something and you get something – it’s called a win-win situation.
Next time we will take up the subject of advertising your SM sites.
Monday, January 18, 2010
Wednesday, January 13, 2010
Darn it I have done it again! I have found something something worth letting you know about and instead of writing my own piece, I have pasted it below. Enjoy!
10 Social Media Travel Tools
8:44 AM Friday March 6, 2009
by Alexandra Samuel
http://blogs.harvardbusiness.org/cs/2009/03/10_social_media_travel_tools.html
Travel budgets are under serious pressure right now. Trips that were once approved via rubber stamp now must pass through the Politburo Standing Committee to get a green light.
Thankfully, a host of social media tools can help you get the most out of every business trip you take and more clearly show ROI. They've certainly helped me get the most out of every hour I'm on the road. I run my own shop so getting approval isn't an issue for me, but using these tools to fill my travel time wisely means that I can travel less, spend more time with my family, and reduce the total carbon footprint of my flying. Best of all, packing a lot into each trip means that I return home with fresh knowledge, relationships and inspiration.
Here are 10 ways social media can help you travel less but do more:
1. Have network, will travel. Nurture a national or international network of contacts in the cities you visit on a recurring basis. Commit 15 minutes a day to instant business trips: Use Twitter to respond to an update from a former co-worker. Find an old colleague on Facebook and drop a short note to connect. Build and maintain your long-distance relationships and they'll be ready when you need them.
2. Do your homework. Set up your computer with an RSS reader that works offline (thanks to Google Gears, that now includes Google Reader). Fill up your reader with content from the sites of companies you'll be meeting on the road. Set your reader to offline mode, and use your flight time to catch up on background research.
3. Meet and greet. Check for topical events in the city you're visiting, before you commit to travel dates. Eventful and upcoming.org list conferences and professional gatherings in many cities.
4. Fill your dance card. Use LinkedIn, a professional networking site, to expand your network when you're in a new city. Use advanced search to set the location you're traveling to, and browse search results for current or prospective contacts. You can also search your destination city for fellow alumni and introduce yourself; many people are delighted to hear from alums of their alma mater.
5. Connect with fellow travelers. Don't limit your networking to people who live near your destination. Use TripIt or Dopplr to track your travel details and share them with friends and colleagues. When you're traveling to the same city as a fellow contact, these services will alert you to your chance to connect.
6. Grab that bulkhead. Use Seat Guru, which offers a map of airplane interiors on a huge range of models and carriers, to find the best seat on your flight. When you choose your seat using online check-in, aim for one with extra legroom (so you arrive well-rested) or an electrical outlet (so you can work in flight).
7. Pack your minutes. Use Google Maps to plot out your prospective meetings so that you can visualize all your meeting locations, and then schedule your appointments to minimize travel time and maximize meeting time. Either print out directions to carry with you, or use a GPS system to plot your routes on the fly; you'll find you can schedule more appointments when you don't need to allow extra time for getting lost.
8. Stay in touch. Use PhoneTag or another voicemail-to-email transcription service. When you're on the road, it can be hard to find a quiet place to listen to messages. With PhoneTag you can get notifications and messages via e-mail (great for iPhone or Blackberry users) or via SMS (for everybody else). If you're trying to juggle scheduling on the fly or worried about missing a call with someone you're supposed to meet with, transcription will make your travel much, much easier.
9. Capture the card. Use shoeboxed to scan and digitize the business cards you collect on the road. Or do it yourself with Evernote: use your iPhone to snap a picture of each card you collect, and Evernote will use character recognition to make it full-text searchable (and accessible from the web or your desktop).
10. Restock your network. When you meet new colleagues on the road, ask them how they prefer to connect and stay in touch: connect on LinkedIn? Follow each other on Twitter? Become friends on Facebook? Follow up by adding them to your networks when you return, and be sure to drop them a note to thank them for meeting.
You're now back at home with a network that's stronger than when you left. Use your social network presence to strengthen those new connections and make the most of your leads, and you can enjoy a break before it's time to hit the road again.
Any tools or tips I've forgotten that you find especially useful?
10 Social Media Travel Tools
8:44 AM Friday March 6, 2009
by Alexandra Samuel
http://blogs.harvardbusiness.org/cs/2009/03/10_social_media_travel_tools.html
Travel budgets are under serious pressure right now. Trips that were once approved via rubber stamp now must pass through the Politburo Standing Committee to get a green light.
Thankfully, a host of social media tools can help you get the most out of every business trip you take and more clearly show ROI. They've certainly helped me get the most out of every hour I'm on the road. I run my own shop so getting approval isn't an issue for me, but using these tools to fill my travel time wisely means that I can travel less, spend more time with my family, and reduce the total carbon footprint of my flying. Best of all, packing a lot into each trip means that I return home with fresh knowledge, relationships and inspiration.
Here are 10 ways social media can help you travel less but do more:
1. Have network, will travel. Nurture a national or international network of contacts in the cities you visit on a recurring basis. Commit 15 minutes a day to instant business trips: Use Twitter to respond to an update from a former co-worker. Find an old colleague on Facebook and drop a short note to connect. Build and maintain your long-distance relationships and they'll be ready when you need them.
2. Do your homework. Set up your computer with an RSS reader that works offline (thanks to Google Gears, that now includes Google Reader). Fill up your reader with content from the sites of companies you'll be meeting on the road. Set your reader to offline mode, and use your flight time to catch up on background research.
3. Meet and greet. Check for topical events in the city you're visiting, before you commit to travel dates. Eventful and upcoming.org list conferences and professional gatherings in many cities.
4. Fill your dance card. Use LinkedIn, a professional networking site, to expand your network when you're in a new city. Use advanced search to set the location you're traveling to, and browse search results for current or prospective contacts. You can also search your destination city for fellow alumni and introduce yourself; many people are delighted to hear from alums of their alma mater.
5. Connect with fellow travelers. Don't limit your networking to people who live near your destination. Use TripIt or Dopplr to track your travel details and share them with friends and colleagues. When you're traveling to the same city as a fellow contact, these services will alert you to your chance to connect.
6. Grab that bulkhead. Use Seat Guru, which offers a map of airplane interiors on a huge range of models and carriers, to find the best seat on your flight. When you choose your seat using online check-in, aim for one with extra legroom (so you arrive well-rested) or an electrical outlet (so you can work in flight).
7. Pack your minutes. Use Google Maps to plot out your prospective meetings so that you can visualize all your meeting locations, and then schedule your appointments to minimize travel time and maximize meeting time. Either print out directions to carry with you, or use a GPS system to plot your routes on the fly; you'll find you can schedule more appointments when you don't need to allow extra time for getting lost.
8. Stay in touch. Use PhoneTag or another voicemail-to-email transcription service. When you're on the road, it can be hard to find a quiet place to listen to messages. With PhoneTag you can get notifications and messages via e-mail (great for iPhone or Blackberry users) or via SMS (for everybody else). If you're trying to juggle scheduling on the fly or worried about missing a call with someone you're supposed to meet with, transcription will make your travel much, much easier.
9. Capture the card. Use shoeboxed to scan and digitize the business cards you collect on the road. Or do it yourself with Evernote: use your iPhone to snap a picture of each card you collect, and Evernote will use character recognition to make it full-text searchable (and accessible from the web or your desktop).
10. Restock your network. When you meet new colleagues on the road, ask them how they prefer to connect and stay in touch: connect on LinkedIn? Follow each other on Twitter? Become friends on Facebook? Follow up by adding them to your networks when you return, and be sure to drop them a note to thank them for meeting.
You're now back at home with a network that's stronger than when you left. Use your social network presence to strengthen those new connections and make the most of your leads, and you can enjoy a break before it's time to hit the road again.
Any tools or tips I've forgotten that you find especially useful?
Now that you have your one or more accounts set-up, it is time to talk about managing your resources in order to provide on time consistent valuable content.
While it is cheaper to utilize SM technology to reach out to others, there are many factors which need to be taken into account. Maintaining a public facing SM site could eat up a lot of resources. This is why you will need to pay close attention to your end goal and be as specific as possible in what you want to communicate. Doing this will help you streamline your efforts and make sure you are utilizing your resources effectively. Remember, SM utilization is no different than advertising. You need people to see your message and they need to see it several times before they will follow. Just because you build it – does not mean they will automatically follow. You have to be committed (not to a hospital) to a consistent approach. You will not build a consistent following if your posting is sporadic (once every 4 ,5,6 days). Once you have a mass following they will want to hear from you as much as possible. Give your customers what they want! Below are a few things to think about when allocating your resources.
The resource areas you will need to take into consideration.
1. Setting-up and managing the IT side of things: Who will do this, how many SM sites will be required to set-up? What about technical difficulties – who will contact support. Who will find out how to build a B2B or B2C customer facing page (uploading pictures etc)? These are all very important steps to consider as this will be the back bone of your SM service.
2. Once you have your IT taken care of, how often do you plan to post? Who will do the research necessary to provide relevant information? How up to date do you want or need your SM site/s to be?
3. Now that you have a posting frequency plan. Who will create the content to be posted? What “official company” guidelines do you have to make sure relevant content is provided? If you don’t have any guidelines, maybe you should think about creating some. The last thing you need to is to plagiarize and be caught. Talk about a credibility killer. Trust is very hard to earn, but very very very easy to loss!
4. Customer inquires/feedback: How will they be handled? Will you respond to them daily, every other day or when? If someone asks a question or makes a strong comment, they “really”do want to have a response. You should respond as quick as possible since their feedback will, or at least should be viewable to the public. The public is watching to see what you do. By not answering timely or providing a quality response, you could lose their trust as well.
5. You do not need to assign one person to each responsibility. You could create a collaborative team effort. This would cut down on the time needed at an individual level, thus allowing for a smaller time commitment from each participating team member. This would also provide a more effective way to manage and provide fantastic relevant content on a timely and consistent basis.
Hopefully you have enjoyed today’s lesson and your brain has received many quality questions to ponder. So sit down right now, put pen to paper and layout your content strategy plan.
Next time we will talk about creating content programs. Stay tuned to your RSS feed for Marketing/Social Media Tools.
While it is cheaper to utilize SM technology to reach out to others, there are many factors which need to be taken into account. Maintaining a public facing SM site could eat up a lot of resources. This is why you will need to pay close attention to your end goal and be as specific as possible in what you want to communicate. Doing this will help you streamline your efforts and make sure you are utilizing your resources effectively. Remember, SM utilization is no different than advertising. You need people to see your message and they need to see it several times before they will follow. Just because you build it – does not mean they will automatically follow. You have to be committed (not to a hospital) to a consistent approach. You will not build a consistent following if your posting is sporadic (once every 4 ,5,6 days). Once you have a mass following they will want to hear from you as much as possible. Give your customers what they want! Below are a few things to think about when allocating your resources.
The resource areas you will need to take into consideration.
1. Setting-up and managing the IT side of things: Who will do this, how many SM sites will be required to set-up? What about technical difficulties – who will contact support. Who will find out how to build a B2B or B2C customer facing page (uploading pictures etc)? These are all very important steps to consider as this will be the back bone of your SM service.
2. Once you have your IT taken care of, how often do you plan to post? Who will do the research necessary to provide relevant information? How up to date do you want or need your SM site/s to be?
3. Now that you have a posting frequency plan. Who will create the content to be posted? What “official company” guidelines do you have to make sure relevant content is provided? If you don’t have any guidelines, maybe you should think about creating some. The last thing you need to is to plagiarize and be caught. Talk about a credibility killer. Trust is very hard to earn, but very very very easy to loss!
4. Customer inquires/feedback: How will they be handled? Will you respond to them daily, every other day or when? If someone asks a question or makes a strong comment, they “really”do want to have a response. You should respond as quick as possible since their feedback will, or at least should be viewable to the public. The public is watching to see what you do. By not answering timely or providing a quality response, you could lose their trust as well.
5. You do not need to assign one person to each responsibility. You could create a collaborative team effort. This would cut down on the time needed at an individual level, thus allowing for a smaller time commitment from each participating team member. This would also provide a more effective way to manage and provide fantastic relevant content on a timely and consistent basis.
Hopefully you have enjoyed today’s lesson and your brain has received many quality questions to ponder. So sit down right now, put pen to paper and layout your content strategy plan.
Next time we will talk about creating content programs. Stay tuned to your RSS feed for Marketing/Social Media Tools.
Sunday, January 10, 2010
7 business models for linked data
This is 100% plagiarized and I give 100% of the creative content on “7 business models for linked data” to Chief Marketing Technologist by Scott Brinker at http://www.chiefmartec.com/. Sit back and enjoy the brain swell.
7 business models for linked data
Now that major companies are implementing linked data, and more marketing thought leaders are championing data as an outward-facing competitive advantage, the question I'm hearing more frequently is:
How do you turn data into revenue?
Creating, publishing, and maintaining data takes work. What are the economic incentives for companies to put in the effort?
Here's my take on 7 business models for data web initiatives:
I've organized these by how revenue is generated, from direct money-for-data to indirect branding programs.
Within each of these revenue models, there's also a secondary dimension of how the data is delivered, whether in raw form for others to leverage in their own applications or embedded into a pre-packaged application provided directly to end-users.
1. Subscription model. Some data will be valuable enough that you can charge people a subscription to access it. This model has been around for a while, but it will gain new life as linked data standards make it easier for people to consume and mash-up data in novel applications.
2. Advertising model. Advertising: the second oldest profession. Data-driven applications will have plenty of opportunity for contextual ads and sponsorships. One interesting twist will be advertisers who pay to include information in raw data feeds, data-layer ads if you will.
3. Authority model. If anyone can publish data on the web, how will you know what data is good? That problem will be an opportunity for third-party "authorities" to validate data — or do official reviews and certifications that are published as data — and charge for participation. Compliance services are related to this.
4. Affiliate model. Affiliate marketing programs generate over $6 billion/year in commissions and are a major source of transactions and leads for merchants such as Amazon.com. Embedding affiliate links in data, so that they are activated when surfaced into end-user applications, are a natural extension of this existing model.
5. Value-Add model. Useful data can be bundled with other services to make the overall solution more valuable. For example, think of the benchmarking data now included with Google Analytics. Access to data can also be offered earlier in the sales funnel, as a lead generation incentive.
6. Traffic model. As with Google Rich Snippets, data can be used to boost the visibility and ranking of sites in major and vertical search engines. This is data-enhanced search engine optimization (SEO++) to increase traffic. Nickname: the "data for nothing and links for free" model (apologies to Mark Knopfler).
7. Branding model. As Josh Jones-Dilworth said, "Data shapes conversations and markets." Data branding can use data — and the vocabularies that define and structure data — to position and promote a company's worldview and differentiation strategy.
Of course, there will be hybrid models that combine several of these approaches.
Particularly in the early days, most organizations will benefit from experimenting with linked data for traffic, branding, and a little value add. Their own value will be learning as much as anything. As the data web matures, and they become more experienced, they may embrace more direct revenue models.
But don't underestimate the importance of data branding. When it comes to establishing industry standard vocabularies and ontologies, there is a definite first-mover advantage.
For the entrepreneurs in this space, however, everything is fair game.
Can you think of other models? Are you willing to share?
7 business models for linked data
Now that major companies are implementing linked data, and more marketing thought leaders are championing data as an outward-facing competitive advantage, the question I'm hearing more frequently is:
How do you turn data into revenue?
Creating, publishing, and maintaining data takes work. What are the economic incentives for companies to put in the effort?
Here's my take on 7 business models for data web initiatives:
I've organized these by how revenue is generated, from direct money-for-data to indirect branding programs.
Within each of these revenue models, there's also a secondary dimension of how the data is delivered, whether in raw form for others to leverage in their own applications or embedded into a pre-packaged application provided directly to end-users.
1. Subscription model. Some data will be valuable enough that you can charge people a subscription to access it. This model has been around for a while, but it will gain new life as linked data standards make it easier for people to consume and mash-up data in novel applications.
2. Advertising model. Advertising: the second oldest profession. Data-driven applications will have plenty of opportunity for contextual ads and sponsorships. One interesting twist will be advertisers who pay to include information in raw data feeds, data-layer ads if you will.
3. Authority model. If anyone can publish data on the web, how will you know what data is good? That problem will be an opportunity for third-party "authorities" to validate data — or do official reviews and certifications that are published as data — and charge for participation. Compliance services are related to this.
4. Affiliate model. Affiliate marketing programs generate over $6 billion/year in commissions and are a major source of transactions and leads for merchants such as Amazon.com. Embedding affiliate links in data, so that they are activated when surfaced into end-user applications, are a natural extension of this existing model.
5. Value-Add model. Useful data can be bundled with other services to make the overall solution more valuable. For example, think of the benchmarking data now included with Google Analytics. Access to data can also be offered earlier in the sales funnel, as a lead generation incentive.
6. Traffic model. As with Google Rich Snippets, data can be used to boost the visibility and ranking of sites in major and vertical search engines. This is data-enhanced search engine optimization (SEO++) to increase traffic. Nickname: the "data for nothing and links for free" model (apologies to Mark Knopfler).
7. Branding model. As Josh Jones-Dilworth said, "Data shapes conversations and markets." Data branding can use data — and the vocabularies that define and structure data — to position and promote a company's worldview and differentiation strategy.
Of course, there will be hybrid models that combine several of these approaches.
Particularly in the early days, most organizations will benefit from experimenting with linked data for traffic, branding, and a little value add. Their own value will be learning as much as anything. As the data web matures, and they become more experienced, they may embrace more direct revenue models.
But don't underestimate the importance of data branding. When it comes to establishing industry standard vocabularies and ontologies, there is a definite first-mover advantage.
For the entrepreneurs in this space, however, everything is fair game.
Can you think of other models? Are you willing to share?
O.k. o.k. the real question is how do I get started letting the world know about my wares? Well today is your very lucky day because I am about to provide you a little bit of a nut shell explanation. Are you ready? Get set - go...........First off you need to setup an account (assuming you have not done so already). If you already have one, setup a brand new one on a different Social Media Marketing (SMM) website. Here is a list of a few well known sites - Linkedin, Twitter, Facebook, Blogs, Myspace, WordPress, hi5, Six Apart and Frienstar. Now mind you, these are just a few of the many SMM sites out there.
Now before you choose which one to grab on to and ride the whacky world of letting people know about your "clean" laundry - you first need to understand what it is you want to accomplish. Let's say you need to find a job. While all SMM sites can be utilized for your job hunt, there is one that stands head and shoulders above the rest. Linkedin is such an SMM site. It not only provides you job hunting capabilities, but it also allows you to build a Business Social Network (BSN) with existing contacts and helping you make new connections as well. Once you have your ever expanding BSN, Linkedin makes it easy to stay in touch with each of them. These connections could also be your "insider" eyes and hears to possible job opportunities. What if job hunting is not what you need – maybe you just need a place to “smartly express” yourself to your valued customers – then how about Twitter? Twitter allows you to quickly and easily touch everyone in your Customer Social Network (CSN) whenever you have a finger twitch. Tweet beware! You will need to hone your short Hand (typing) as you only have 140 spaces to get your message across. Seems crazy I know, but once you get the hang of it – it rolls off the tips of your fingers like butter on the side of a crazy hot metal house.
To help lead you in the right direction of choosing an SMM site - set goals on what you want to accomplish. What is it you want to drive? Is it lead generation, pure product information or customer loyalty? These are very important items to ponder about as they are the corner stone of you choosing the right SMM site to get started. Also, remember SMM is not easy to track and is more for communicating than driving fast to the bottom line. This does not mean your bottom line will not be positively impacted, but it will take time. Before our next get together spend some time with your thoughts and really think about your goals. Once you have them established setup the SMM site you believe will help you meet your goal/s.
On our next session we will cover resources needed to be successful.
Now before you choose which one to grab on to and ride the whacky world of letting people know about your "clean" laundry - you first need to understand what it is you want to accomplish. Let's say you need to find a job. While all SMM sites can be utilized for your job hunt, there is one that stands head and shoulders above the rest. Linkedin is such an SMM site. It not only provides you job hunting capabilities, but it also allows you to build a Business Social Network (BSN) with existing contacts and helping you make new connections as well. Once you have your ever expanding BSN, Linkedin makes it easy to stay in touch with each of them. These connections could also be your "insider" eyes and hears to possible job opportunities. What if job hunting is not what you need – maybe you just need a place to “smartly express” yourself to your valued customers – then how about Twitter? Twitter allows you to quickly and easily touch everyone in your Customer Social Network (CSN) whenever you have a finger twitch. Tweet beware! You will need to hone your short Hand (typing) as you only have 140 spaces to get your message across. Seems crazy I know, but once you get the hang of it – it rolls off the tips of your fingers like butter on the side of a crazy hot metal house.
To help lead you in the right direction of choosing an SMM site - set goals on what you want to accomplish. What is it you want to drive? Is it lead generation, pure product information or customer loyalty? These are very important items to ponder about as they are the corner stone of you choosing the right SMM site to get started. Also, remember SMM is not easy to track and is more for communicating than driving fast to the bottom line. This does not mean your bottom line will not be positively impacted, but it will take time. Before our next get together spend some time with your thoughts and really think about your goals. Once you have them established setup the SMM site you believe will help you meet your goal/s.
On our next session we will cover resources needed to be successful.
Thursday, January 7, 2010
Social Media and Marketing your job search. Yes, believe it or not you too can experience the fluttering world of Social Media for your very own personal gain. Remember you are a product which needs marketing, advertising, branding, virtual merchandising etc. So why not use the options at your finger tips to accomplish this. Think of it this way - this can be your "bill board" so people driving down the internet road can look up and say: “hey I need to get that phone number”. In job hunting we have to go beyond the idea of just posting our resumes on all these different sites, joining linkedin, maybe creating your very own resume website and then hoping someone finds them or actually looks at your resume to click on the links you have provided. So first off, link your entire “professional tailored" social media accounts together. This means you can spread your marketing message across many areas by only visiting one. What? Let’s say you have accounts on twitter, linkedin, and you have a blog. Link them all together. Now to update each at the same time, all you need to do is post something on Twitter (for example) and bang your other sites are updated with “your relevant personal marketing message”. Of course it also helps to have followers. But like any new product it will take time to build those followers (this will be covered on another day). What! You only have a linkedin account right now? No problem. You can begin here for now and build the rest tomorrow. Just remember - every time you make an edit to your profile on linkedin - all of your contacts are notified. Everyone! So now everyone you are connected to knows you are looking for something. "This means" connect with more people (who are in the know) because human nature is to be curious. So even if someone does not really know you (in your linkedin network), they will take a look at your profile, especially if they continue to see you are making updates. Keep your network updated as much as possible. People cannot help if they don’t know you need help. This method is also much easier than writing/calling each one personally. Of course, you still need to make a more personal touch at some point.
Saturday, January 2, 2010
Well it is the new year- so I am told and it is time to regain our social consciousness with realization our world has changed! Well at least we are in 2010 vs. 2009. Now on to our concerns with learning how to connect with each of us in order to communication something of interest.
This whole practice of trying to converge technology with social practices is really a big buck of unknown for the most part. There are those who call it piggy feces and then those who swear by it. One thing is for sure – someone, somewhere is twitting, blogging, IM’ing , SMS’ing, MMS’ing, Facebooking, MySpacing, creating an app to be used on an iPod in order to reach out to someone somewhere in the world to say something they believe is very important -----or not! Fact is, this is here to stay and will become a viable way for businesses to keep in contact with their customers. One thing it may not do is generate a measurable ROI. Hopefully it will, otherwise why do we care enough to care anything about Social Media.
Checkout http://www.chiefmartec.com/
This whole practice of trying to converge technology with social practices is really a big buck of unknown for the most part. There are those who call it piggy feces and then those who swear by it. One thing is for sure – someone, somewhere is twitting, blogging, IM’ing , SMS’ing, MMS’ing, Facebooking, MySpacing, creating an app to be used on an iPod in order to reach out to someone somewhere in the world to say something they believe is very important -----or not! Fact is, this is here to stay and will become a viable way for businesses to keep in contact with their customers. One thing it may not do is generate a measurable ROI. Hopefully it will, otherwise why do we care enough to care anything about Social Media.
Checkout http://www.chiefmartec.com/
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