I am sure the first question on everyone’s mind about search engine optimization (SEO ) is: “how long will it take me to see results? “ Well this depends on a number of things like, how much effort you put into getting set-up, what you are selling, who your audience is etc. etc. etc.. A rough answer is anywhere from 3-9months. Wow- 9 months!!! That’s right. Do it half (well you know) and it could take 9 months. But if you plan and prepare properly you could very well see results in much less time.
To get started in helping you get yourself noticed we need to define what search engine optimization (SEO ) is. SEO (let us also throw in Search Engine Marketing – SEM) is about all the techniques at your fingertips used to optimize your web pages, videos, photos, etc. to maximize your search engine ranking. The higher you are in the rankings, the more likely you will be found by those searching the web.
Really quick, SEO and SEM are very similar in nature, but SEM is more about paying for customers to find you by utilizing services such as Keyword Sponsored Link Advertising Programs.
Our purpose today is to provide you a quick (Cliff Note) lesson to help you at least be dangerous enough to prepare properly. The first thing to know is, Search Engines “LOVE” social media sites. This is great, but how do you get noticed? Well there are a few easy steps and let us begin with the following:
1. You need to create (or utilize existing) meta-keywords already in your site/s. These can be single words or short phases (3-5 words).
2. Pick a SEM provider such as Google Adwords, Microsoft AdCenter etc. to find out how much someone would pay for your meta-keywords if someone clicked on them.
3. Make sure to use your keywords across all of your sites. Especially in your URL as Search Engines really like these.
4. Title Tags– are less than 70 characters and utilize keywords which are also found in your site content.
5. Meta-Descriptions –are descriptions for “each page” within your site. Search Engines use meta-descriptions to describe a page in the list of search results that are compiled. If a description is not present or is wrong, you may not end up in the right searches or customers may skip over your listing because they do not believe you have what they need. Your descriptions should be no longer than 150 characters.
6. Make sure to use your meta-keywords as often as possible across all of your sites, blogs, posts, discussions etc.
7. For appropriate product pages, link your meta-keywords to them as well.
Now what? Well….get your pencil and paper out and start brainstorming for your meta-keywords, title tags and meta-descriptions. Once you have them all figures out - go forth and reel in the folks out there on the World Wide Web!
If you really want to dive deep into SEO, click on this link http://searchenginewatch.com/ and you will have at your finger tips more information about SEO then you really need to, to get started.
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